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Basic Economics by Thomas Sowell
৳ 600.00 – ৳ 680.00Basic Economics is a citizen's guide to economics, written for those who want to understand how the economy works but have no interest in jargon or equations. Bestselling economist Thomas Sowell explains the general principles underlying different economic systems: capitalist, socialist, feudal, and so on. -
Be Our Guest: Perfecting the Art of Customer Service by Walt Disney Company
৳ 280.00 – ৳ 360.00Be Our Guest shows you how to take better care of your customers by outlining the philosophy and systems that Disney has for taking care of theirs which have helped it become one of the most successful companies in the world. -
Behavioural Economics Saved My Dog: Life Advice For The Imperfect Human by Dan Ariely
৳ 250.00 – ৳ 330.00Sunday Times bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life’s problems – from how to deal with a Christmas card list that’s fast becoming unmanageable to whether or not you should have children. Ariely changed the way we view ourselves, how we think and how we act, with his book Predictably Irrational. In his immensely popular Wall Street Journal advice column, where readers “Ask Ariely” for his help with various dilemmas, he provides a logical view on the seemingly illogical, shedding light on the most curious minutiae of human behaviour. -
Big Debt Crises by Ray Dalio
৳ 650.00 – ৳ 750.00“Ray Dalio’s excellent study provides an innovative way of thinking about debt crises and the policy response.” - Ben Bernanke “Ray Dalio’s book is must reading for anyone who aspires to prevent or manage through the next financial crisis.” - Larry Summers “A terrific piece of work from one of the world’s top investors who has devoted his life to understanding markets and demonstrated that understanding by navigating the 2008 financial crisis well.” - Hank Paulson -
Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World by Tom Wright, Bradley Hope
৳ 310.00 – ৳ 390.00An epic true-tale of hubris and greed from two Pulitzer-finalist Wall Street Journal reporters, Billion Dollar Whale reveals how a young social climber pulled off one of the biggest financial heists in history--right under the nose of the global financial industry--exposing the shocking secret nexus of elite wealth, banking, Hollywood, and politics. The dust had yet to settle on the global financial crisis in 2009 when an unlikely Wharton grad was setting in motion a fraud of unprecedented gall and magnitude--one that would come to symbolize the next great threat to the global financial system. Billion Dollar Whale will become a classic, harrowing parable about the financial world in the twenty-first century. -
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
৳ 290.00 – ৳ 370.00Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? -
Blue Ocean Strategy
৳ 260.00 – ৳ 340.00The Blue Ocean Strategy argues that consumers don't have to choose between value and affordability. If a company can identify what consumers currently value and then rethink how to provide that value, differentiation and low cost can both be achieved. This is termed “value innovation.” -
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley
৳ 340.00 – ৳ 420.00Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.