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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

৳ 310.00৳ 390.00

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets.

May be an image of book and text that says 'BRINGING CUTTING-EDGE PRODUCTS MARKETS-NOW REVISED UPDATED WITH INSIGHTS INTO THE REALITIES HIGH-TECH MARKETING BUSINESSWEEK BESTSELLER CROSSING THE MARKETING ANDSELLING MAINSTREAM CHASM GEOFFREY MOORE NO USA$19,99 GEOFFREY A. MOORE'Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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Hardcover, Paperback

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