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Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler ,Cass R. Sunstein

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler ,Cass R. Sunstein

৳ 300.00৳ 380.00

A nudge is a subtle cue or context change that pushes you to make a certain decision without forcing you to. One of the most powerful nudges is the default. When states use nudges well, they can improve entire countries.

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families.

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Hardcover, Paperback

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