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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

৳ 360.00৳ 440.00

Pre-Suasion takes you through the latest social psychology research to explain how marketers, persuaders and our environment primes us to say certain things and take specific actions, as well as how you can harness the same ideas to master the art of persuasion.

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

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Hardcover, Paperback

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