Description
In The Culture Code Daniel Coyle explores and answers two primary questions: Where does great culture come from? And how do you build and sustain it in your group or strengthen in a culture that needs fixing?
From his discovering journey visiting extraordinarily successful organizations—U.S. Navy’s SEALS Team Six, San Antonio Spurs, IDEAL Pixar, Union Square Hospitality and more—he concludes that “While successful culture can look and feel like magic, the truth is that it’s not. Culture is a set of living relationships working towards a shared goal. It’s not something you are. It’s something you do.”
The doing of culture is synthesized in three critical skills.
Build safety—“explores how signals of connection generate bonds of belonging and identity.”
Share vulnerability—“explains how habits of mutual risk drive trusting cooperation.”
Establish purpose—“tells how narratives create shared goals and values.”
Up front, the author previews how “each part of the book is structured like a tour: we’ll first explore how each skill works, and then we’ll go into the field to spend time with groups and leaders who use these methods every day. Each part will end with a collection of concrete suggestions on applying these skills to your group.”
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