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The Influential Mind by Tali Sharot

The Influential Mind by Tali Sharot

৳ 300.00৳ 380.00

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Her new book “The Influential Mind” aims to explain the phenomenon of influence (changing others’ mind) from three different perspectives (a) why we often fail to influence others, (b) what we can learn to influence others, and (c) how to recognize when others influence us.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others―from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts―from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control―are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

Type

Hardcover, Paperback

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